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Zach Johnson Best Ethical Practices in Integrated Marketing Campaigns For someone new to marketing, adhering to ethical standards is crucial for building credibility and customer trust. Best practices in integrated marketing include transparency and respect for consumer rights. This involves creating honest advertisements, avoiding deceptive tactics like hidden fees or false scarcity claims, and ensuring…

Zach Johnson When developing a marketing campaign, it is important to have a clear set of goals and a plan to reach them. In an article with Forbes, Charlie Grinnell mentions that a goal or objective is where you ultimately want to go, a strategy is a plan of action to reach that goal, and…

Zach Johnson What do you notice about this type of marketing?When companies use social media influencers to market products and increase brand recognition, several common characteristics appear. One key element is the focus on reaching younger generations. Many social media celebrities, like those mentioned in the 60 Minutes story “The Influencers,” have a strong connection…

Zach Johnson Tale of Tiger’s Big Adventure highlights airport’s commitment to customer service What was done successfully to meet the wants and needs of the target audience? In the digital media example, “Tale of the Tiger: Customer Service,” Tampa International Airport exceeded customer expectations through a remarkable act of kindness. When a young boy left…

Zach Johnson The app I use the most by far is Instagram. Initially, I enjoyed Instagram for sharing photos with friends, but over time, I’ve come to use it to catch up on sports and watch highlights from various media outlets. I appreciate the variety of actual footage from the games and events, along with…